The SSL cert is here: I was catching the news on ABC News Live recently—I believe it was an interview with Ben Collins, the CEO of The Onion—and that’s how this whole bizarre story first landed on my radar. Collins was laying out the details of their latest play: a $81,000-per-month lease to basically move into the InfoWars house and start rearranging the furniture.
It’s a fascinating, almost alchemical transformation. Collins is turning the "machinery of lies" into a comedy network. But the real "chef’s kiss" moment for me was finding out they’ve hired Tim Heidecker as the Creative Director. If you’ve ever seen Tim’s work, you know he’s the master of the "uncomfortable parody"—that hyper-specific brand of awkward, ego-driven performance that mirrors the very thing it’s mocking until you can’t tell where the joke ends and the reality begins.
The Physics of Parody
In my IT days, we used to talk about "sandboxing"—creating a safe environment where you can let a virus run just to see how it behaves without it crashing the whole system. That’s what this feels like. By putting Heidecker in charge of the InfoWars IP, they aren't just shutting Alex Jones down; they are sandboxing the entire conspiracy-industrial complex.
As a student of the Emerald Tablet, I can’t help but think of the principle: "As above, so below." If the "above" (the mainstream media) has become a chaotic reflection of our internal anxieties, then the "below" (this new, satirical InfoWars) might just be the mirror we need to see how ridiculous the whole show has become.
A New Sadhana?
Maybe there’s a bit of "Creative Sadhana" here. If we can learn to laugh at the structures that once caused so much division, we take away their power. Collins mentioned on ABC that the profits will finally start flowing to the Sandy Hook families—which feels like a long-overdue karmic rebalancing.
I’m curious to see if Heidecker’s version of the "news" will be any more surreal than the actual reports I've been watching. In a world where satire and reality are constantly swapping clothes, maybe the only way to find the truth is to hire a professional comedian to tell us the most honest lies possible.
